The 56th Watch and Jewellery Middle East Show opens September 24–28, 2025, at Expo Centre Sharjah, featuring 500+ exhibitors from 21 countries. Highlights include gold, diamonds, gemstones, luxury watches, and national pavilions, offering a premier platform for global brands and enthusiasts.
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The 56th edition of the Watch and Jewellery Middle East Show will take place from September 24–28, 2025, at Expo Centre Sharjah. Organized by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce & Industry (SCCI), the event is one of the region’s most significant luxury exhibitions.
This year, over 500 exhibitors from 21 countries are expected, including newcomers from Australia, Myanmar, and Pakistan. The exhibition will showcase gold, diamonds, gemstones, pearls, and luxury watches, reflecting the growing international interest.
National pavilions from India, Singapore, Thailand, and Italy (over 50 exhibitors) will highlight global jewellery expertise. Other participating countries include the US, UK, Russia, Japan, China, Singapore, Hong Kong, Malaysia, and regional players from the UAE, Saudi Arabia, Egypt, Bahrain, Kuwait, and Lebanon.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, noted that first-time exhibitors from major jewellery hubs bring fresh designs and expand international presence. The show provides a strategic platform for brands to enter the Middle East market and build global partnerships.
The exhibition remains a key destination for discovering fine jewellery, luxury watches, and precious stones from leading international brands and jewellery houses.
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