Dubai Media Joins Hands with Comcast to Launch Next-Gen Streaming Platform by 2025

Dubai, UAE – September 10, 2025: Dubai Media Incorporated (DMI), the official government-owned media organization behind leading channels such as Dubai TV and Dubai Sports, has announced a landmark partnership with Comcast Technology Solutions (CTS) to roll out a state-of-the-art digital streaming platform. The upgraded service, powered by Comcast Media360, is expected to go live before the end of 2025, marking a major leap forward in the region’s media and broadcasting landscape.

Transforming Dubai’s Digital Media Landscape

The new platform will provide a comprehensive end-to-end video management solution, handling everything from content acquisition and storage to global streaming, monetization, and audience engagement. With this upgrade, Dubai Media aims to deliver seamless, high-quality, and scalable digital experiences to viewers both in the UAE and across international markets.

The shift highlights Dubai Media’s ongoing mission to stay at the forefront of digital broadcasting innovation, keeping pace with global trends in streaming technology.

Executive Statements

Saleh Lootah, Senior Vice President of Engineering and Operations at DMI, emphasized the strategic importance of the collaboration:

“At Dubai Media, we are committed to delivering best-in-class entertainment and information services. Partnering with Comcast gives us the technological backbone needed to scale efficiently, streamline operations, and continue offering our audience premium content in the most modern and reliable way possible.”

From Comcast’s perspective, Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast & Advertising at CTS, expressed confidence in the partnership:

“Our Media360 platform is designed to simplify complex video operations, allowing partners like DMI to focus on what matters most—their audience. With Dubai Media’s rich content library and our advanced cloud-based video infrastructure, we are shaping the future of streaming in the region.”

Features of the New Platform

The Comcast Media360 platform brings several advanced capabilities to Dubai Media’s digital ecosystem:

• End-to-End Video Management – A single, unified system to manage the full lifecycle of media assets.
• Cloud-Based Scalability – Streamlined workflows that adapt to growing audiences and new distribution channels.
• Global Distribution Support – Delivering content to direct-to-consumer apps, OTT services, FAST channels, and social platforms.
• Monetization Tools – Built-in solutions for ad integration and revenue generation.
• User Experience Enhancement – Faster streaming, better video quality, and personalized features.

Why This Matters for Dubai

For viewers in Dubai and beyond, the partnership means faster, smarter, and more engaging access to local and international content. It also strengthens Dubai’s position as a regional hub for modern media innovation, aligning with the city’s vision to lead in digital transformation.

By launching this next-gen platform before 2025 ends, Dubai Media is not only future-proofing its broadcasting services but also setting new benchmarks for how government-owned media entities can adapt to the global digital era.

The collaboration between Dubai Media Incorporated and Comcast Technology Solutions is more than just a technology upgrade—it represents a strategic move towards redefining the future of entertainment and broadcasting in Dubai. With an advanced infrastructure, international expertise, and a clear launch target, the new platform is set to revolutionize how audiences engage with Dubai TV, Dubai Sports, and other leading channels.

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