Dubai has launched a Human–Machine Collaboration (HMC) classification system to label AI involvement in content creation. Featuring icons from "All Human" to "All Machine," the initiative promotes transparency and aims to reduce AI-related stigma, encouraging responsible use of AI in creative industries.
In a pioneering move aimed at redefining how artificial intelligence is perceived in creative industries, Dubai has introduced a Human–Machine Collaboration (HMC) classification system to clearly label the involvement of AI in content creation.
The initiative, approved by Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, introduces a set of visual icons that indicate the extent to which humans and AI contributed to the development of a piece of content — whether through ideation, writing, design, or other stages. The goal is to foster greater transparency and reduce the stigma often associated with AI-generated content.
A Step Toward Honest Disclosure
Marketing professionals believe the classification could play a key role in normalizing AI’s presence in creative workflows.
“This kind of system helps take the stigma out of using AI,” said Abeer Faisal, marketing specialist at Omorfia Group. “It gives marketers and creators a way to say, yes, AI was part of the process, but in a way that made the content better, not less authentic.”
The HMC system uses five main visual indicators ranging from "All Human" to "All Machine," supported by nine functional tags that specify which aspects of content development involved AI. While it doesn’t quantify AI involvement, the classification offers a structured framework for creators to explain how they collaborated with machines.
Abeer noted that while the system may initially seem like an extra step, it could ultimately raise standards across creative industries. “It encourages more conscious creation and that only improves the work,” she said. “In sectors like PR, where trust is everything, such transparency could be a major credibility boost.”
Impact on Audience Perception
The introduction of labels may also influence how audiences engage with content.
“I’d probably pause and look closer if I saw those badges,” Abeer added. “If something emotional was labeled ‘machine-led,’ I might feel less connected. But for data-driven or futuristic content, I’d appreciate the honesty.”
She emphasized that the method behind content creation is becoming just as important as the content itself. “People won’t just care what you create, they’ll care how you created it.”
Reinforcing Integrity in Communications
Senior communications specialist Rawan Khalifa called the initiative “a commitment to transparency” and said it reflects the growing need to educate users about AI, rather than fear it.
“I’ve seen increasing concern about the decline of critical thinking skills as AI tools grow,” she said. “That’s not a reason to avoid technology — it’s a reason to build AI literacy and use these tools with purpose.”
Rawan also cautioned against relying too heavily on automation in sensitive fields like communications. “Even the best-written prompt can’t replace human judgment,” she said. “Real communication is about meaning, nuance, and context.”
She revealed that she used AI to refine her own quote for this article, not to replace her ideas but to enhance clarity. “For communicators like myself, this doesn’t just offer transparency, it protects the integrity of our work.”
Adoption May Be Gradual
Despite optimism among experts, not everyone expects immediate uptake in the private sector.
Nadine Al Suwaidi, a UAE-based digital strategist, said while the HMC system is conceptually strong, it may face practical challenges. “The line between ‘machine-assisted’ and ‘machine-led’ can be blurry,” she said. “Unless there’s regulatory pressure or client demand, I don’t see brands rushing to adopt it.”
She added that while the system is well-suited for government or academic use, commercial entities often prioritize speed, performance metrics, and minimal complexity.
Currently, adoption of the system is optional. However, Sheikh Hamdan has directed all Dubai Government departments to begin implementing it in their research and knowledge-based outputs — signaling a clear move toward institutional transparency in the AI era.
