Dubai-based Amanda DSilva, a 22-year-old Indian-origin woman with Down syndrome, will appear in the National Down Syndrome Society’s Times Square campaign on September 6, 2025. Chosen from 2,600 entries, her selection highlights inclusion, achievement, and global recognition.
In a heartwarming milestone that reflects the power of inclusivity and global recognition, 22-year-old Amanda DSilva, an Indian-origin woman living in Dubai, has been selected to appear in the National Down Syndrome Society’s (NDSS) annual Times Square Video Campaign. Her image will be displayed on the giant digital billboards in New York’s iconic Times Square on September 6, 2025, in front of thousands of onlookers.
The campaign is one of the largest global awareness initiatives organized by NDSS, held annually to coincide with its Buddy Walk® Program. It showcases inspiring individuals with Down syndrome, aiming to highlight their achievements, break down stereotypes, and promote a culture of acceptance.
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Amanda’s photo was chosen from more than 2,600 entries submitted worldwide, a testament to her remarkable journey and the impact of her story. The images featured in this campaign represent diverse individuals and families who are living proof that people with Down syndrome can thrive when given opportunities and support.
Known among friends and family for her vibrant personality, resilience, and creative talents, Amanda has consistently challenged misconceptions about individuals with Down syndrome. Her selection is not only a personal victory but also a significant step forward in showcasing the UAE’s growing reputation as an inclusive and supportive society for people of determination.
Her family expressed immense pride in the recognition. “Amanda’s achievement is not just about her—it’s about giving hope and visibility to thousands of families raising children with Down syndrome. It tells the world that ability matters more than labels,” shared her parents.
Amanda’s story resonates strongly with Dubai’s broader social vision. The Emirate has been actively working towards becoming one of the most inclusive cities in the world by 2025, with numerous initiatives aimed at empowering people of determination. Her international recognition contributes to this mission, reinforcing the idea that talent and capability transcend disability.
The annual NDSS campaign in Times Square is a highly anticipated event, drawing attention from tourists, locals, media outlets, and global audiences. Times Square’s massive LED screens are among the world’s most visible platforms, making this recognition one of the most powerful ways to amplify the voices of individuals with Down syndrome.
For Amanda, this moment is more than just an appearance on a billboard—it is a celebration of her hard work, confidence, and unyielding spirit. It’s also a reminder to society that representation matters, and stories like hers can inspire a global shift toward acceptance and opportunity.
Amanda’s recognition by NDSS highlights an important truth: individuals with Down syndrome are not defined by their condition but by their dreams, achievements, and contributions. Her presence in Times Square on September 6 will serve as a beacon of hope, not only for families in Dubai and India but also for people around the globe striving for equal opportunities for those with disabilities.
source
https://timesofindia.indiatimes.com/
