Manchester City Football Club, in collaboration with its official sponsor PUMA, has inaugurated a new City Store in Dubai Mall. Situated on the second floor, this store offers fans in the Middle East access to the latest PUMA kits, exclusive memorabilia, and a range of club merchandise.
Manchester City Football Club, in partnership with their global sportswear partner PUMA, has launched an impressive new flagship City Store in Dubai Mall. This exciting development is a part of the club’s growing retail strategy in the Middle East, which aims to bring the Manchester City fan experience closer to its large regional supporter base. Located on the second level of Dubai Mall, the new store provides a dynamic and immersive environment tailored specifically for fans of the Premier League giants.
The launch of this store is more than just a retail expansion — it’s a celebration of football culture, design innovation, and fan engagement. Inside, visitors are treated to a space that merges the energy of a football stadium with the sleek sophistication of modern retail. The store features décor inspired by locker rooms and the pitch, with visual storytelling elements that highlight iconic moments and players from Manchester City’s history. This design approach brings fans into the heart of the club’s journey, offering an emotional connection beyond just merchandise.
The store offers the latest official Manchester City kits, teamwear, fan apparel, and lifestyle collections produced in collaboration with PUMA. Fans can shop the newest releases as well as exclusive items that celebrate Manchester City’s global appeal and winning legacy. In addition to standard gear, the store also stocks limited-edition pieces and collectible memorabilia that appeal to long-time supporters and new fans alike.
This is the second permanent Manchester City retail location in the UAE, with the first being in Yas Mall, Abu Dhabi. The club's presence in the region has grown steadily, reflecting the strong following and passionate community of football fans across the Emirates. The Dubai Mall store joins the club’s global lineup of official City Stores, which includes flagships at the Etihad Stadium and Manchester Arndale in the UK, as well as several international pop-ups in key cities around the world.
The Dubai Mall location is also notable for its use of PUMA’s award-winning 'Field of Play' retail concept, which has been reimagined for this store to focus specifically on football. The concept is designed to reflect a player’s journey — from the locker room to the field — and create a high-impact retail experience that feels authentic, aspirational, and interactive. Everything from the layout to the lighting and digital installations has been crafted to deliver a memorable experience to every visitor.
To further engage fans, the store will host a series of special events, meet-and-greet opportunities, exclusive kit unveilings, and interactive activations throughout the year. These activities will be designed to build a deeper connection with local fans and position the store as more than just a place to shop, but a community space for football lovers in Dubai.
The store's opening also reflects the ongoing commitment of Manchester City and PUMA to increase their footprint in international markets, especially in regions with a growing passion for the sport. It underlines both brands’ dedication to innovation, inclusion, and global fan engagement.
With Dubai being a hub of fashion, sport, and tourism, this flagship City Store is strategically located to attract both local residents and global visitors. It stands as a symbol of Manchester City’s evolution from a top-tier football team to a powerful global lifestyle brand. This launch not only reinforces the club’s international presence but also strengthens its relationship with fans in the UAE and the wider Middle East.
Whether you're a lifelong supporter or a curious newcomer to the sport, the new City Store in Dubai Mall offers an exciting opportunity to engage with Manchester City in a fresh, immersive way. As the club continues to make history on the pitch, fans in Dubai now have the perfect place to celebrate, shop, and connect with the spirit of the game.
