Dell Technologies has launched its latest AI-powered PCs in the UAE, offering smart, high-performance devices across three categories: Dell, Dell Pro, and Dell Pro Max. Designed for students, professionals, and creators, the new lineup boosts productivity, supports Windows 11, and features sustainable materials with built-in AI tools.
Dubai, UAE – July 1, 2025
Dell Technologies has officially launched its latest lineup of AI-powered PCs in the UAE, following their global debut earlier this year at CES. These new computers are built to meet the rising demand for smart, efficient, and future-ready devices. From sleek laptops and desktops to powerful workstations, the new Dell range is designed to help users work smarter and faster, whether at home, school, or in the office.
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To make it easier for customers to choose the right PC, Dell has introduced three simple product categories:
Each category also comes in three levels:
With the end of Windows 10 support coming in October 2025, Dell is helping users switch to Windows 11 with future-ready devices. Over 70% of companies are already using AI in their work, and Dell's new PCs come with built-in AI tools that help improve productivity and speed.
The new Copilot+ devices in the Plus tier are built for multitaskers. They use Intel® Core™ Ultra processors and offer:
Dell also added more processor options, including Snapdragon® X Series and AMD chips, giving users more choice across Base, Plus, and Premium models.
The new Dell Pro laptops are made for working professionals. They are among the smallest and lightest laptops in their class and are built with strong materials to last longer. These laptops are tested to survive more drops and bumps than others.
Key features include:
For people who need very high performance, Dell Pro Max PCs offer strong power in a small size. These are perfect for users doing work like:
With Intel Core Ultra, AMD Ryzen, and Threadripper options, the Pro Max can run heavy software while staying cool and efficient, thanks to Dell’s new thermal design.
Dell continues to focus on sustainability. The new products use more recycled and low-emission materials. The Dell Pro and Pro Max also come with a modular USB-C port to allow easy part replacement, and the new battery design uses 80% less cobalt.
Dell's new range fits into a complete ecosystem. Laptops, desktops, and displays are all designed to work together. Tools like Dell Display Peripheral Manager (DDPM) and Dell Client Device Management (DCDM) let users control all connected devices from one simple dashboard. Displays also come with low blue light technology to protect users’ eyes during long working hours.
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